Their entire website, including the "Frequently Asked Questions" section and the company blog, exudes a "devil may care" attitude. They appeal to their audience by creating and maintaining a quirky image. Quirky Can Be Good While its competitors try to strike a balance between appearing approachable and professional, Cellfish travels a different path. Credits can be purchased at different levels with higher levels allowing access to more credits per dollar. For example, photos require a few credits while games and videos require more. The number of credits required to download each item from Cellfish varies based upon the type of content. However, much of their premium content is available for download using a credit system that is similar to other companies in this market. They also allow their subscribers to upload pictures, MP3s and videos for others to download without paying a fee. Paying For Content Unlike many of their competitors, Cellfish offers much of its inventory for free. Cellfish provides several services that help you enjoy your phone and keep you updated on news items and gossip about popular culture. You can pull content remotely onto your phone from your computer, download directly from their website or have text and RSS feeds sent to your phone. Ringtones, videos and games are downloaded every day by their ravenous subscriber base. That said, millions of people around the globe enjoy the types of services that Cellfish offers, regardless of necessity. If you didn't have access to them, your life would not likely be impacted. Are Cellfish's Services Necessary? Most of the services that Cellfish offers are unnecessary. Below, we'll discuss Cellfish's services, the cost of using them as well as how Cellfish is positioning themselves as a quirky alternative to their competitors. Their competitors include aggressive companies like Jamster as well as regional wireless carriers who are becoming increasingly interested in offering similar services. But, Cellfish is not the only company targeting this market.
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